August 26, 2014: Flood of support

THERE has been a flood of support for the ice bucket challenge which is raising awareness about motor neurone disease.

But the question is, has there been a flood of donations as well?

The challenge has taken the social media world by storm — originating in America to raise awareness about amyotrophic lateral sclerosis which, in the UK and Australia, is called motor neurone disease.

For those of you living under a rock, or if you don’t have a Facebook account, the challenge involves dumping iced water on your own or someone else’s head. The activity is filmed; you then upload the video to social media and nominate three other people to take the challenge within 24 hours.

But the rules related to donating are not entirely clear.

In my opinion, everyone who participates should make a donation to the Motor Neurone Disease Association, not just those who chicken out.
If everyone contributed just $10, this would add up to an enormous amount.

However, this also leads to the problem of flooding one charity with donations.

Other charities could be left high and dry because people think they have made their charitable contribution for the year and when approached by a different organisation may not be inclined to give again.

People only have so much money they are willing to part with and, whilst it is fantastic the Motor Neurone Disease Association is likely experiencing an influx of funds, it is concerning if other causes are missing out.

Other fundraisers are now going to be scratching their heads for a similar idea which can also go viral and raise money.

But the key is people must donate, even if it is only a small contribution.

The no make-up selfie for breast cancer didn’t seem to work because people uploaded photos to Facebook but there was no stipulation about making a donation.

One thing is for sure, a simple, harmless concept like the ice bucket challenge is more purposeful than previous fads like planking and much more appropriate than Neknominate, an online drinking game which, in some cases, led to death.

The ice bucket challenge has certainly been a good thing, but just keep in mind other charities too.

Amie Price, Editor

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