We are betting most people won’t realise, but the paper is now two centimetres shorter.
There are some good reasons for this, which I will get to.
However, the first thing to note is this change will not mean there are any fewer stories, photos, features, sport results, personal notices, classifieds or anything else.
As far as what you read, there will be no change whatsoever.
So why the shorter page size?
Most country papers throughout South Australia have used this size for quite a while, as do numerous city papers including The Advertiser. That means advertising agencies have been sending out copy based on that smaller page size, and we have had to make adjustments. It’s more work for us and more annoying for them. Now all nationally-placed advertising can arrive at the YP Country Times ready to hit the page. This will result in a cleaner look for the paper but little will change for local advertisers — a half-page ad is still a half-page ad, a quarter-page is still a quarter-page, and so on.
There is more good news.
The smaller page size means a slight cost saving to the firm, since we pay for newsprint based on weight.
This has allowed us to keep the YP Country Times at the current cost of $1.60 as the new financial year starts.
To reiterate, you will receive the same quality content, at the same price. The slight positive change within the YP Country Times’ walls will mean no change for our readers.
There is a good chance nobody would have given this slightly shorter paper a second thought, if they noticed at all. I have spoken with folks from other country SA papers who made this same change and received zero feedback.
But we wanted to be upfront with our readers. After all, it is your community paper.