Going back-to-back proves that win was no fluke, and shows our team remains committed to putting out the best possible product each week.
Echoing comments from our managing director – and the latest Country Press SA life member — Michael Ellis, putting out this paper is truly a team effort. We must also acknowledge our contributors, from the many scribes who supply stories and pictures, letters, sporting results and more, to our valued advertisers.
One misconception I hear about the paper is it has “too many ads”. In fact, this is impossible because the advert-to-story ratio remains the same each week, 50-50. If an edition has more ads, that means it has more pages and more stories. Our advertisers not only promote themselves to our 20,000-odd readers but also help make our paper big and vibrant.
Another misconception is newspapers are “dying”. In the country especially, this could not be more wrong. Radio was going to kill newspapers, television was going to kill radio, the internet was going to kill television. The truth is, every medium has its place and can thrive if done well.
If times are tough, you can try to make more money or you can try to cut costs. Some newspapers have reduced staffing levels and sent certain tasks overseas, leading to smaller papers with less news.
We and other independent papers, while conscious of costs, have invested in talent and been rewarded, growing bigger and better.
The best newspaper award has some serious competition. There is a reason we had never won until last year. The runner-up this year was the Border Watch at Mount Gambier, which puts out four papers per week.
It would be fantastic to win the award again next year, and we will keep working hard to put out a deserving product. But the most important thing is to continue serving our community as best we can.
Nick Perry, Editor