Hasten cross-labelled on 33 pesticide brands

Advertising Promotion: Vicchem

YEARS of research and development by Vicchem to create technically-superior crop adjuvants, such as its popular Hasten brand, is finally paying off for the science-based company.

Since its Australian launch in 1994, Hasten has been cross-labelled on 33 leading pesticide brands, the latest being grass herbicide, Platinum360, launched by Adama recently.

The pioneering adjuvant brand has become a genuine home-grown success story for Melbourne-based Vicchem due to growing popularity among growers, resellers, agronomists and crop protection companies.

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